Communication
Successful communication is a multi-step process. Abt’s communications work for environment, resources and climate change clients takes into account the client’s goal, the audience’s motivators and incentives, suitable types of materials and delivery mechanisms, and an evaluation plan that includes baseline measurement.
Abt helps its clients determine which outreach components will be most effective. These may include:
- dynamic websites,
- wikis and blogs,
- social media processes,
- educational and training videos,
- workshops and public meetings,
- press releases and media kits,
- digital-format posters, and
- printed documents.
All outreach materials are appropriate for the audience, concise, understandable, and Section 508 compliant.
To evaluate outreach implementation, we develop quantitative and qualitative measures based on the project goals.
Training
For the past decade, Abt has supported the design, delivery, and evaluation of hundreds of training programs for the public, regulated entities, and regulatory agency staff. We understand what makes for successful training: it is to-the-point, focuses on core objectives germane to audience needs, and enables participants to share experiences and not just absorb data.
Abt delivers in-person trainings, as well as trainings via platforms such as wikis, blogs, audio and video podcasts, and web broadcasts. Once training goals are established, Abt develops appropriate course content by drawing on the experience of technical staff, including those with expertise in instructional design. To gauge the effectiveness of training, we use tools such as post-class follow-up surveys and in-class assessments, which are critical feedback for improving and quantifying the value of training efforts.
For meetings and conferences, Abt works with clients to develop agendas based on the objectives of the meeting and the needs of the stakeholder group. Abt handles all planning and logistical arrangements, including meeting facility arrangements, registration, handouts, on-site support, and related tasks.