Abt Associates: Bold thinkers driving real-world impact
Social marketing – using traditional marketing to promote products and services that benefit the public – has long been used to drive demand for family planning. Now practitioners have a new guide to the best practices in social marketing in family planning, thanks in part to Abt Associates.
The eight-page consensus brief, “Social Marketing: Leveraging the Private Sector to Improve Contraceptive Access, Choice, and Use,” was published by USAID in January.
Abt Associates is a mission-driven, global leader in research, evaluation and program implementation in the fields of health, social and environmental policy, and international development. Known for its rigorous approach to solving complex challenges, Abt Associates is regularly ranked as one of the top 20 global research firms and one of the top 40 international development innovators. The company has multiple offices in the U.S. and program offices in more than 40 countries.