Conference 5/16-17: World Social Marketing Conference
Abt staff will present at the 2017 World Social Marketing Conference. The event will bring together practitioners, academics, policy makers, researchers and industry to explore and enrich Social Marketing practice around the world.
May 17, 3:00 - 4:00 p.m. | Ballroom
Breakout Session 3: Zika Domestic Readiness Campaign for the Continental United States and Puerto Rico
Zika Domestic Readiness Campaign for the Continental United States and Puerto Rico- The Centers for Disease Control and Prevention (CDC) engaged in a research-driven behavior change communications campaign to raise awareness of the risks of Zika infection and promote the use of prevention behaviors in high-risk populations. This panel will outline the research approach, execution, and overall evaluation of the campaign.
Session leaders:
- Katherine Lyon Daniel, Associate Director for Communication, CDC
- Selena Ramkeesoon, Vice President of Communications, Abt Associates
- Lynn Sokler, Senior Communication Advisor, CDC
- Cynthia Klein, Principle Associate, Abt Associates
When: May 16-17, 2017
Where: Washington, DC
For more information, visit the conference website.
Read more about Abt's work in Social Marketing & Health Communication
Read more about Abt's work in Zika.