Find Me on My Phone: SBCC Digital Strategies in the Age of Physical Distancing
Coronavirus has caused upheaval and instability in programs and activities around the world, including social and behavior change communications (SBCC) efforts. Nevertheless, SBCC remains crucial to achieving sustained health behavior outcomes in various health areas. While we will need to continue using proven frameworks and best practices to develop SBCC campaigns, it will be important to innovate to develop safe, appropriate channels of communication.
Traditionally, SBCC programs have relied heavily on interpersonal communications through community health workers and peer educators, particularly in low resource settings. But such face-to-face interaction could be a challenge in this new age of physical distancing. Digital communications can be used to continue—and even improve—targeted and consistent communications while greatly enhancing bi-directional communications with audiences. This webinar will explore innovations in the use of digital channels for SBCC and discuss opportunities for their application amid the COVID-19 pandemic.
Alysha Beyer, Senior Associate, Sustaining Health Outcomes through the Private Sector (SHOPS) Plus project, Abt Associates
Alysha Beyer is a private sector health programming professional with over 20 years of experience in market development approaches, public-private partnerships, social franchising, and social marketing. She serves as a senior private sector advisor on the USAID-funded SHOPS Plus project.
Kate Durocher, Senior Communications Manager, Abt Associate
Kate Durocher is a marketing and communications professional with 20 years of experience using tools and technologies to connect people to products and information. She has overseen digital communications on numerous health communications campaigns.
Emily Mangone, Senior Associate, SHOPS Plus project, Abt Associates
Emily Mangone is a digital health advisor with expertise in platforms for behavior change communication and learning, health information systems, public-private partnerships, qualitative and quantitative research, and decision-analytic modeling.
Emma Sakson, Deputy Director of Partnerships, Viamo
Emma Sakson is a business development professional with experience in strategic partnerships, project coordination, proposal development, and startup operations. She currently supports the USAID health portfolio at Viamo.
Photo Credit: Jessica Scranton