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Home Purchase Counseling: The Untapped Green Financing Tool

Carlos Martin, Ph.D.


March 11, 2011
This paper introduces home purchase counseling as a supplement to or substitute for current green residential finance products by proposing an experimental demonstration. By integrating energy conservation and efficiency education in homebuyers’ financial decision making, counseling indirectly addresses the exclusion of energy costs in home finance, while directly confronting the lack of homebuyer knowledge regarding their potential energy costs and available formal finance products. As a description of the demonstration project currently under development, this paper does not provide new data or findings; rather, it explores the respective bodies of literature on the performance of green financial products, the economic behaviors of consumers regarding energy use, and home counseling outcomes to design the demonstration and its evaluation.
North America