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The Bold and the Bankable: The Nuestro Barrio Telenovela and Financial Education

Jonathan Spader


September 1, 2009
Abstract This article presents and evaluates Nuestro Barrio, a Spanish-language telenovela designed to reach Latino immigrants with financial education. Nuestro Barrio’s educational model is discussed in the context of the Transtheoretical Model of Behavior Change, which defines the stages individuals move through as they make incremental progress toward sustained behavior change. The Transtheoretical Model of Behavior Change is also used to inform a limited evaluation of the impact of Nuestro Barrio on viewer behavior. The empirical evidence is consistent with Nuestro Barrio’s intended educational effects, suggesting that Nuestro Barrio is particularly useful as a tool for raising viewer awareness.
North America