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Measuring Local Capacity & Sustainability in Advocacy: The ProCap Index™

Dawn Crosby, Vanessa Brocato
USAID Local Capacity Building Summit

Presentation

June 20, 2012
One must be able to measure capacity in order to enhance it. However, bound by political contexts and with particularly nebulous activities such as “movement building,” advocacy organizations and the donors who support them have lacked adequate tools to assess organizational capacity and sustainability. The advocacy version of the ProCap Index™ (ProCap), devised in collaboration between Abt Associates and Planned Parenthood Global, assesses factors that contribute to an advocacy organization’s sustainability. Intended to guide investment and capacity building efforts, the tool provides a baseline measure and points the way to strategically strengthen an advocacy organization.
Focus Areas