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Analysis of Smiling Sun Franchise Program Survey Data to Inform Decision Making for the NGO Health Service Delivery Project.

Ben Johns


June 26, 2015
USAID’s Health Finance and Governance (HFG) project will help to improve health in developing countries by expanding people’s access to health care. Led by Abt Associates, the project team will work with partner countries to increase their domestic resources for health, manage those precious resources more effectively, and make wise purchasing decisions. 

The Smiling Sun Franchise Program (SSFP) was a USAID funded program to support a network of NGOs in Bangladesh to deliver a package of health services, with a focus on maternal and child health. The 2012 Impact Evaluation Report showed that while utilization of family planning, antenatal care (ANC), and vaccination in rural areas served by SSFP increased in general between 2008 and 2011 at a comparable rate to other rural areas, the market share of SSFP declined. In order to inform planning and targeting of outreach and communication messages, HFG has undertaken an analysis to assess who accessed care, who did not access care, and who accessed care at SSFP facilities for selected services.