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National Survey on Distracted Driving Attitudes and Behaviors - 2012

Paul Schroeder, Mikelyn Meyers, Lidia Kostyniuk


June 26, 2017
Abt's Paul Schroeder is a co-author of the 2012 National Survey on Distracted Driving Attitudes and Behaviors (NSDDAB), the second in a series of surveys on distracted driving that have provided data to help further the understanding of driving behavior and to contribute to the development of countermeasures and interventions to reduce distracted driving on the Nation’s roadways.

Like the previous 2010 study, this survey yields national estimates of behavior and attitudes toward distracted driving in the United States. The present study differs from the earlier study in that it developed and used a driver typology based on the pattern of responses across multiple distracted driving behavior questions. Cluster analysis identified two distinct groups of drivers with similar overall behavioral tendencies and, among those categorized, 33% are distraction-prone and 67% are distraction-averse. Driver type is a powerful predictor of norms and attitudes towards distracted driving behavior and sanctions for distracted driving. This report details the findings from the 2012 NSDDAB, examining the data using the above mentioned driver typology as well as standard demographics. In the final chapter, results from the current study are compared to those of the 2010 NSDDAB.
North America