The Strengthening Health Outcomes through the Private Sector (SHOPS) project, led by Abt Associates and funded by USAID, conducted a private health sector assessment of Paraguay's family planning market. The purpose of the assessment was to determine the current market segmentation and recent trends in sourcing patterns of family planning products and services. In addition, the assessment was intended to inform a strategy, to be implemented by SHOPS, to help Paraguay solidify a balanced public-private mix conducive to maintaining the successes achieved in reproductive health in preparation for graduation from USAID support in family planning. This brief is a summary of the methods, findings, and key recommendations of the assessment