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Using Total Market Approaches in Condom Programs

Jeffrey Barnes, Francoise Armand, Sean Callahan, and Chloe Revuz, SHOPS Project, Abt Associates


February 9, 2015
This primer presents a framework for developing and implementing a total market strategy for condom programming. A total market strategy uses the comparative advantages of all sectors—public, nonprofit, and commercial—to strengthen programs that distribute condoms for the prevention of HIV. Such efforts can increase the number of condom users, reduce the need for subsidies, increase access to condoms, and reduce the financial burden of HIV prevention activities on the public sector. The primer discusses supply- and demand-side indicators for identifying the development stage of a country’s condom market, identifies total market interventions based on the market stage, and provides additional resources for forecasting condom needs.

Visit the SHOPS website for more information and to download the primer
Sub-Saharan Africa
Latin America & the Caribbean