In this COVID-19 white paper, Abt Associates highlights the importance of a comprehensive behavior change and risk communications campaign to curb the spread of the deadly virus. We recommend using proven frameworks and principles that explain how and why people look for and use health information to manage risk of infection. These include message development, audience outreach, research-based campaign planning, partnerships, monitoring and evaluation, strategies for overcoming complacency, and technological solutions. We also provide our substantive experience in infectious diseases, which informs our communications approaches.
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