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ABC News/ Washington Post Tracking Polls


  • Non-partisan political polling requires quick, accurate and secure work.
  • Abt provides comprehensive polling services to Washington Post, ABC News.
  • Abt’s polls received an A+ for accuracy from
The Challenge

Non-partisan political polling presents unique challenges that demand an experienced team. Media clients, like ABC News and The Washington Post, demand quick-turnaround work to fit today’s rapid news cycle. In addition, this work is subject to a high level of scrutiny.

The Approach

Working with our clients--ABC News and The Washington Post--Abt conducts nationally representative polls of American adults. All monthly polls are conducted via landline and cellular telephones in English and Spanish among a nationally representative sample of 1,000 adults. Tracking polls are produced daily over 19 days leading up to Election Day to monitor and predict the outcome. The Abt project team is responsible for sample design, data tabulation, Spanish language translation and administration, demographic weighting and management of trend data. In addition, we provide continual technical support and guidance on sampling methodology and demographic weighting.

The Results

Abt has been the polling partner for ABC News and The Washington Post since 2011, and we conducted numerous monthly and daily tracking polls in the final run-up to Election Day in 2012 and 2016. Rigorous methodology and transparency have always been a hallmark of all Abt polling work, and the ABC News/Washington Post poll is widely recognized as one of the most respected and accurate public opinion polls. Ours was one of just five polls--and the only major news organization/media poll--to receive an A+ rating from FiveThirtyEight, a site that evaluates the methodology and accuracy of polling organizations.

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Focus Areas
North America