EPA's Consumer Labeling Initiative Phase II Report Website The Consumer Labeling Initiative (CLI) is a voluntary, cooperative effort to foster pollution prevention, empower consumer choice, and improve understanding.  The CLI encourages clear, consistent information on household consumer product labels about safe use as well as environmental and health considerations.  Abt Associates developed this web site to provide streamlined access to the complete 200-page CLI Phase II Report.  Readers can view the report online, or they can download it in its entirety or as individual chapters and sections.