A market systems approach shows us that interventions aimed at agents (e.g., businesses and farmers) and systems (e.g., industries and crops) influence each other. As agricultural agents and systems reel from recent shocks—including fertilizer, fuel, and wheat shortages—we pivot our activities. We take shifting local priorities and relationships into account while facilitating fresh, collaborative ways to boost productivity and competitiveness. We provide targeted grants and promote buyer linkages and financial mediation. Our technical assistance also encourages access to and adoption of value-adding technologies, agricultural best practices, and quality certifications.