Abt Associates Ranked Among Top 10 Research Firms
Michael W. Link, Ph.D. Abt Associates has been ranked as one of the top 10 marketing research firms in the United States by the American Marketing Association’s Gold Top 50 Report. The ranking is based on 2016 research revenues both in the United States and internationally.
Abt (previously listed under its survey research arm Abt SRBI) moved up three spots in this year’s ranking – from 13th in 2015 – to number 10.
“We have consistently ranked among the top research firms and are pleased for the continued recognition of the work we do in bringing innovation in data science and technology to deliver high-quality survey research and insights for our clients,” said Michael W. Link, Ph.D., division vice president for Data Science, Surveys, and Enabling Technologies at Abt Associates.
The report, published in Marketing News, was formerly called the Honomichl Report, which published these rankings for more than 35 years. To compile the AMA Gold report, the publication looked at the revenues of the top 50 research companies as well as 152 member companies of the Insights Association, the national association of the marketing research and analytics industry.
Learn more about the report and the ranking.