Campaign & Product Development: Abt Helps #ChoosePrevention
Abt delivers collaborative, cost-competitive, and cutting-edge creative solutions by finding the perfect mix of products to support your communications campaign or marketing initiative. We begin with a strategy and vision for product development. Our creative brief guides all we do—from brainstorming, to kickoff, to concepts, to launch. We use the brief to ensure brand consistency and alignment with your mission, objectives, and communication goals.
For example, Abt employed a combination of traditional and digital approaches to reach community based organizations, coalitions, schools, local governments and national organizations to generate community interest and involvement. Activities included online promotion in the form of a video and social media postings; interactive photo-based initiatives called the “I Choose” Project and #ChoosePrevention social media activity; development of tips and templates to assist local communities in their outreach to local and online media; and a Prevention Pledge on Facebook to generate interest and spur involvement.
All materials, in English and Spanish, were placed on our National Prevention Week website. At least 103 community organizations in 43 states and territories hosted more than 185 prevention-related events as part of National Prevention Week 2015. In addition, SAMHSA collaborated with 30 national organizations and federal agencies to extend the reach of National Prevention Week. Promotion of the initiative by SAMHSA’s partners reached more than 2 million people nationwide.