Jane

Walter

Senior Director, Marketing and Communications

Jane Walter is senior director, Marketing and Communications, responsible for strategic communications, brand management and marketing, editorial support, media relations, creative services, digital communications and conferences and events.

Prior to joining Abt, Walter was the global marketing communications director for Lockheed Martin Corporation, leading the strategic direction for all marketing activities, including advertising, web presence, social media, major tradeshows, protocol and events. She also served as chair of the corporation’s Marketing Council.

Walter went to Lockheed Martin from ExxonMobil, where she was the global marketing communications lead for the Fuels, Lubricants & Specialties Passenger Vehicle line of business. Before that, she had served as the Marketing/Research director at USA Today, where she was responsible for marketing all brands, including USA Today, USA Today International, USA Today.com, Baseball Weekly and Sky Radio.

She previously had built her own agency, Walter Marketing, from the ground up. Walter has won multiple awards for creativity and outperforming goals for sales and revenue growth for clients ranging from small nonprofits to global Fortune 500 companies.

Expertise:

Marketing Communications
Strategic Planning
Digital Marketing

Speaking Engagements:

Advertising Research Federation
American Association of Advertising Agencies
Corporate Executive Board
Newspaper Association of America